Want to know how you can elevate your brand and business? 

You need to harness the power of storytelling. 

We’re inundated with information on a daily basis. The impact of the internet, social media, and accelerated communication has all meant we’re constantly bombarded with content. We absorb more information in one day than the average person ever did in their whole lifetime a century ago!

This means that if you want to connect with people in a meaningful way, you need to develop your power as a great storyteller. 

Here’s an example.

One of my most engaged-with posts was all about a plant called Fred. It was about Fred’s growth living with me, how he had bloomed new leaves, and how we were cohabiting together in a healthy way. People really loved the post, and it made me pause and reflect on what made this post more powerful than others. 

Knowing what I do about storytelling, I looked at this post from the point of view of what features I think made it stand out and gain more interest than other posts.

And here’s what I came up with:

  1. Time – The story of Fred was set at a particular time. Put time into your story – last week, 2016, a long long time ago, etc. This helps to anchor the story in people’s minds so they can connect to it.
  2. Place – Fred lived with me in London. Knowing this fact about Fred (a plant!) meant people could become more invested in the setting of ‘his’ life! Set your stories in a particular place, and people will be able to imagine themselves being there. 
  3. Main character – this seems like an obvious one, but it’s key for businesses to get this right. You are not the main character in your storytelling – you’re more the ‘wise mentor/ Gandalf figure’ who helps your main character to transform. In my story, Fred was the main character, and I was the helpful flat mate plant mum. To create a similar connection with your customers, you need to make them – or someone very much like them – the main character of your story. Focus on them, and cast yourself as the supporting act that helped them to realise their goals.
  4. Goal – what does your customer want to do or achieve? Keep it as simple as possible and remove jargon. Did they want to have happier staff, to increase revenue to grow the company? Whatever it is, make it clear and simple. Goals generally are. 
  5. Obstacle – What was the challenge that they faced? Again keep it simple. Many business problems are the same in each company. If you keep it clear, more people can recognise the problem as something they face themselves. Look for where you’re trying to make the change. 
  6. Resolution – What did you do to make your customer successful? Bonus points if you can describe how they felt afterwards. We want to feel better when we resolve obstacles. 

If you want help harnessing the power of storytelling, my team and I are here to help.

We’ve worked with scale ups to help them harness the power of storytelling as they grow and adapt their strategy to enter new markets… and we’ve also worked with female founders as they start their own businesses. Our experience is varied and deep, and we’ll do whatever it takes to make sure you’re one of our success stories too!

Reach out at hello@slatedigital.co.uk and share your story with us.