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Ben Norton shares his unique journey in the ever evolving tech industry. Offering insights on the cultural differences between agencies and larger corporations, the challenges of remote work and maintaining employee engagement and cohesion, and how difficult it can be to have an authentic leadership style and be a visionary for the company. 

Ben Norton is a seasoned professional with over 25 years of experience in B2B sales and marketing strategy and execution. He is an expert in communication and presentation, and has held executive positions in SaaS services. With a proven track record of building successful international teams and solving complex problems, Ben is a go-to market specialist and a strategic thinker. He brings a wealth of experience and expertise to any organization.

(00:34) Ilona’s Reflections; TLDR

  • Ben Norton shares his journey as a seasoned veteran in the tech industry and what that’s looked like from a leadership perspective

(04:58) Transitioning from an agency to a major corporation

  • It can take much longer to grasp the identity and the workflow for a role in larger organizations

(08:40) The biggest challenges in remote first environments

  • Establishing a desirable work place culture that can make up for the lack of human to human connection and offer something of value to the organization

(14:35) The balancing act between delegation and micromanaging

  • Allowing freedom and ownership of a role while still achieving the desired results for the company

(20:41) A new perspective on authentic leadership

  • Challenging the concept of it being possible to be an authentic leader and navigate a highly complex environment

(25:35) Who is a leader that influenced you?

  • The idea of two types of leaders, the human leader and the visionary. What’s the difference and why both are necessary

(41:09) What are your 3 top tips for leaders in the digital age?

  • The importance of grooming your team to become the next leaders in the business, making sure there isn’t much a of difference between who you are at work vs who you are at home, and setting expectations for your team 

Links for resources from this episode: 

Ben Norton’s LinkedIn

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Connect with Ilona below! 

Instagram: @ilona.f.brannen

Website: www.slatedigital.co.uk

LinkedIn: Ilona Brannen FRSA

Podcast Editor & Strategist: @episodeready

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